Robert Plant enjoyed great success with Led Zeppelin throughout the 1970s and developed a compelling image as the charismatic rock-and-roll front man, similar to Roger Daltrey, Mick Jagger, and Jim Morrison.

With his mane of long blond hair Plant helped to create the "rock god" archetype. On stage, Plant was particularly active during live shows, often dancing, jumping, clapping, and making emphatic gestures to emphasize a lyric or cymbal crash.

As the 1960s-1970s progressed he, along with the other members of Led Zeppelin, became increasingly flamboyant on-stage and wore more elaborate clothing and jewelry.

According to Classic Rock magazine, "once [Plant] had a couple of US tours under his belt, he swiftly developed a staggering degree of bravado and swagger that irrefutably enhanced Led Zeppelin's rapidly burgeoning appeal." Plant himself reflected tongue-in-cheek upon his Led Zeppelin showmanship:

"I can't take my whole persona as a singer back then very seriously. It's not some great work of beauty and love to be a rock-and-roll singer. So I got a few moves from Elvis and one or two from Sonny Boy Williamson II and Howlin' Wolf and threw them all together."